My story
Hi, I am Candice! I am an executive PR and communications strategist with 20 years of experience building brands, shaping narratives, and driving measurable thought leadership impact across global markets. My career path span start-ups and public-listed companies, with an appointment to lead the corporate communications department of an ASX-listed company at the age of 27.
Since 2017, I have been at the forefront of emerging tech and Web3 PR and communications, operating across consulting and senior leadership in-house roles for projects spanning DeFi, infrastructure, institutional adoption, privacy, quantum resilience and beyond.
Drawing on experience across both traditional and Web3 environments, I bring strategic rigour and ecosystem fluency to every engagement. My approach leads with an in-depth understanding of technology, the business and the broader context in which they operate.
I have secured two World Economic Tech Pioneer awards in companies that I have worked for, and led crisis communications in major situations.
Motivated by Web3 foundational ethos and solving real-world problems, I currently operate as an independent consultant or fractional executive communications advisor for ambitious organisations navigating complex ecosystems.
I am also passionate about raising the profiles of women in Web3 and bringing more diversity and inclusiveness to the space. As a regular speaker at conferences, you will find me weaving these key messages organically and bringing a different perspective to macro movements in Web3 and crypto.
As a core contributor of Crypto Communications Collective, I play a leading role in elevating trust, credibility and best practices in Web3 and crypto PR & Communications.
My life experience span four continents, with three languages (and counting) in my skill set.
Media features in...
I have developed a strong media network over time, constantly engaging with journalists to keep pace with trending news and media interest.
Strong media relationships foster a deep understanding of what makes a compelling story, which news has the potential to become a headline, and how to remain a trusted source for journalists. Maintaining a credible reputation is essential for long-term success in media engagement.
.png){kind=logo}
Speaking engagements
I speak at select conferences, focused on both institutional topics and the foundational principles that drive real industry growth, both as a representative of projects and myself. I aim to cut through the noise of fads and put a spotlight on topics that are crucial to the sustainable advancement of emerging technology.
As a moderator, panelist or keynote speaker, I bring a strategic business and communications perspective essential for scaling high tech like A.I. and Web3, beyond the developer community. I’m passionate about giving a voice to non-technical contributors who are just as vital to the industry's success, ensuring diverse perspectives that strengthen and enrich the ecosystem.
